don’t just take, give
don’t just take, give
don’t just take, give

don't just take, give.

Life is colorful.

Life is colorful.

Life is colorful.
Live, Live + Play.

Live, Live + Play.

Live, Live + Play.
You’ve never printed like this before.

You've never printed

like this before.

You’ve never printed like this before.

The
Instax
Philosophy

We are not just about taking.
We are also about giving
And creating generous moments.

An instax photo isn’t something you take,
It’s something you give.

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There’s a hidden Mickey in this limited edition instax upgrade!

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    Back to SQ1: The Official Launch of the New instax Square SQ1

    This October 8, Fujifilm Philippines Inc. officially launched the new instax SQUARE SQ1 online. The “Back to SQ1” event aims to remind us that with everything that is happening today, we need to learn how to appreciate the things around us, and find more ways to express our creativity. While the things we’d normally do have become limited, it also opens up new avenues for us to explore. With the new instax SQUARE SQ1, there’s definitely more of our world to capture in a square and more to do even when go back to square one.

     

    The latest addition to the instax line-up is an analog, square camera that creates square format instant prints at 1.5 times the size of its instax mini counterpart. The instax SQUARE SQ1 introduces a minimalist, user-friendly square camera body design and key features include Automatic Exposure and Selfie Mode.

     

    instax SQUARE SQ1 combines everything that instax fans love about the mini’s cool, modern style and functionality with the larger, vibrant output of our square film.  instax SQUARE SQ1 is designed for instax’s creative community of fans, as the perfect companion to help them to create compelling new instant prints.

     

    “The new instax Square SQ1 was designed to be simple and easy to use, without compromising the quality of the image it produces. It’s straightforward, so you don’t have to tinker with a lot of modes, and the body is light and easy to hold. Because of this, it’s really perfect for both beginners and even experienced film users,” said Geremy So, Senior Marketing Leader for instax.

    instax SQUARE SQ1 Features:  

    Automatic Exposure 

    This function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to lighting conditions. It allows even those who are new to instant photography to take photos that are automatically properly exposed regardless of conditions, producing clearer and more vibrant instant prints on the spot.

    Selfie Mode

    Along with its built-in selfie mirror, instax SQUARE SQ1’s Selfie mode is designed specifically for selfies and close-up shots, setting the best focus and exposure for the shot by changing the position of the lens when activated. Activation is simple, by rotating the lens from ‘On’ to ‘Selfie’ mode.

    New Film Options Coming Soon

    Soon, there will also be two new instax instant film varieties joining the square format line-up; the instax SQUARE Rainbow film and instax SQUARE Monochrome film, designed so that instax fans can bring even more creativity to their instant photography.

     

    The instax SQUARE SQ1 comes in three colorways: Terracotta Orange, Glacier Blue, and Chalk White. It’s now available at an SRP of Php6,999 (VAT inclusive) at all Fujifilm Authorized Dealers nationwide, and online at Wonder Photo Shop and the official instax flagship store in Lazada and Shopee. Follow them on Facebook and Instagram at @TeamInstaxPH to be updated on the latest news. #DontJustTakeGive #BacktoSQ1 #MoreOfYourWorld #instaxSquareSQ1.

     

    Product Specs instax SQUARE SQ1

     

    Film

    FUJIFILM instax SQUARE Film (sold separately)

    Lens

    Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6

    Viewfinder

    Inverted Galilean finder, 0.4 x, with target spot

    Focusing

    0.3m-∞

    Selfie Mode (0.3 m - 0.5 m)

    Shutter Release

    Programmed electronic shutter release, 1.6 sec - 1/400 sec.

    Exposure Control

    Automatic adjustment (ISO 800) : LV 5 - LV 15.5,

     

    Film Feeding Out

    Automatic

    Film Developing Time

    Approximately 90 seconds (Varies depending on the ambient temperature)

    Flash

    Built-in, automatic electronic flash

    Always flashing

    Charging time: 7.5 sec or less (using a new battery), Effective flash lamp range: 0.3 m - 2.2 m

    Auto Power off time

    5 minutes

     

     

    Power Supply

    Two CR2/DL CR2 lithium batteries

    Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries

    Others

    Film count confirmation window

    Dimensions & Weight

    130.7 mm x 118.6 mm x 57.5 mm. (not including protrusions)/390g.

    (without battery, strap, and film pack)

    Accessories

    Two CR2/DL CR2 lithium batteries, Hand strap, Grip part.

    * Specifications are subject to change for improvement

     

    SQUARE format film RAINBOW

    Screen Size

    62mm×62mm (L x W)

    Film Size

    86mm×72mm (L x W))

     

    SQUARE format film MONOCHROME

    Screen Size

    62mm×62mm (L x W)

    Film Size

    86mm×72mm (L x W)

     

    About FUJIFILM

    FUJIFILM and INSTAX are trademarks of FUJIFILM Corporation and its affiliates. 

    © 2020 FUJIFILM.  All rights reserved.

    Give your take with Mini 40

    Fujifilm Corporation is pleased to welcome “Instax mini 40” in Instax mini-series that allow users to enjoy on-the-spot photo printing. The mini 40 is a new entry-model analog camera that comes in a classical camera design and can easily blend in variety of fashion styles and shooting situations. The mini 40 features the popular “Automatic Exposure” function, originally introduced to the instax mini 11, released in May 2020. The camera automatically optimizes the shutter speed, flash output and other settings according to a shooting condition, making it easy to take the perfect photo in bright outdoors on a sunny day or dark indoors alike. Users can also activate the “Selfie mode” for taking selfies and close-up shots with ease by pulling out the front edge of the camera’s lens after powering it on. The mini 40 is an instant camera with a simple and classical design which has a presence. The surface has a premium texture that sits comfortably in the hand, while the black-based body combines silver frames as a design feature. The attention to detail has perfected the sophisticated design. A black camera case with a stitching detail and a shoulder strap is released at the same time. It has been designed to complement mini 40’s texture and silver frame looks. Fujifilm will continue to expand the world of the “instax” instant photo system, which allows people across the globe to “enjoy printing photos as they take them”. Fujifilm’s instax Mini 40 instant camera is available for purchase in all Authorized FUJIFILM dealers nationwide at Php 5,499 and Contact Sheet at Php 400. You may visit (instax.ph/where-to-buy) for a complete list of stores or purchase it online at the official flagship store in Lazada (www.lazada.com.ph/shop/instax-philippines) or Shopee (www.shopee.ph/instax_ph)

    FUJIFILM UNVEILS ITS NEXT GENERATION INSTANT CAMERA: THE NEW INSTAX MINI 11 IS HERE!

    The most awaited addition to the INSTAX® family is now here in the Philippines – the instax Mini 11! As the successor to the popular instax Mini 9, the Mini 11 is packed with new features while still maintaining the instax standards of being easy to learn, quick to use, and reasonably priced at P4,299.00.

    Since its online embargo last February 25, it has been the talk of town because of its new design and improved features. One such feature is the “Automatic Exposure”, established for better pictures day or night. This function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output accordingly. It allows even novice INSTAX® users to take photos that are properly exposed regardless of conditions, producing high-quality instant photo prints on the spot.

    As the “symbol of the next generation,” the Mini 11 is envisioned to be part of the Gen Z’s lifestyle; a camera that they can use both as a fashion item and also as a tool for expressing themselves on a daily basis. The Mini 11 comes with two replaceable and stylish shutter button accessories; a fun and easy way to change the button’s look for style and personalization. 

    Instax Mini 11

    A DAY OF INSTAX & CRAFTS AT YOUTHSTOCK 2018

    It's never to early to let kids explore their creativity. That's why Instax Philippines and Youthstock partnered up for a fun workshop!

    9 TIPS TO MAKE MOVING OUT EASIER AND STRESS-FREE

    If you need some tips on how to avoid the inconveniences of moving out, follow this comprehensive guide on how to prepare for your big day.

    MOTHER’S DAY SPECIAL: THOUGHTFUL GIFT IDEAS FOR THE BEST MOM IN THE WORLD

    If you’re still wondering what to give your mom this Mother’s Day, here are some pretty awesome gift ideas that will surely warm your mom’s heart.

    GETTING READY FOR COLLEGE: TIPS ON HOW TO PREPARE FOR YOUR COLLEGE ENTRANCE EXAMS

    While summer may be just around the corner, many junior and senior high school students are setting aside vacation plans to focus on preparing for their college entrance exams. Here’s how you can manage and create an effective study timetable.

    ETERNAL SUMMER: WHAT TO DO WITH YOUR GORGEOUS SUMMER PHOTOS

    Don’t know what to do with your summer snaps? Find out what you can do to
    keep your summer memories alive.